AMVCA: WHO OWNS THE LEGAL RIGHTS TO THE FASHION DESIGNS?
AMVCA: WHO OWNS THE LEGAL RIGHTS TO THE FASHION DESIGNS? Author: Pius Owhoavwodua, CIPP/E Introduction Every year, the Africa Magic Viewers’ Choice Awards (AMVCA) transforms into Nigeria’s most watched fashion theatre. Before the nominations are announced, before any award is lifted, the red carpet has already declared its own winners. Hashtags trend, stylists and designers are celebrated, but behind the flashing cameras and viral moments, a legal conversation is quietly building, one that the Nigerian fashion industry can no longer afford to avoid. Immediately after the event, there were multiple reports of designers calling out celebrities on Instagram for taking their original sketches to cheaper tailors. The nature of the disputes range from celebrities threatening lawsuits over credit disputes, fast-fashion copyists listing replicas of custom gowns before the award ceremony even concludes, and beaders demanding recognition they were contractually denied. These are ...